We want to change your relationship with numbers.

We founded Willow with the vision of making financial advice accessible to startups, mid-scale, and large enterprises alike.

Today, individuals and small businesses have access to the kind of data and information that only a few years ago would have been limited to large corporations. Yet, deriving insights from data and numbers continues to be a seemingly impossible challenge.

In the fast-paced business world, making informed decisions can be a daunting task, especially for growing companies. Traditional financial advisory services can be complex, time-consuming, and expensive.

That's why we set out to change the game. We understand that not every business has the resources to hire a team of financial experts.

That's why we offer a more accessible and streamlined approach to financial advising. We take the guesswork out of decision-making by providing customised financial guidance and support.

We believe that every business should have access to the same level of financial expertise, regardless of size or resources. With Willow, you can have confidence in your financial decisions and achieve your business goals with data-driven decisions.
we're backed by some amazing investors
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About us

We believe in an inclusive world, and we aren't interested in academic results or name-dropping resumes. In fact, we don't want your resume at all. Character trumps talent.

Having witnessed the financial advisory sphere since almost a decade, we feel a lot is still broken, a lot is still unchanged.  We want to challenge the traditional ways of advising through a more strategic and data driven approach, where providing value is not just restricted to compliances. We go beyond and shape up the fundamentals. We get the basics right, and we build on those basics.

We take pride in being transparent and open, putting our customers at the center of our work and aspiring to build Willow together with our community. We believe that we are as good as the people we are surrounded by. We harness opportunities to offer solutions that can create a meaningful impact for our team, customers and the entire value chain.

We operate remotely with drop-in offices and teams in Mumbai, Pune & Bangalore.